PROGRAMMATIC TRANSPARENCY &
DATA DRIVEN CONSUMER STRATEGY
SERVICES
Expertise. Intuition. Ingenuity.
TRANSPARENCY
Trust & Verify
Disrupt the opaque media supply chain by creating cost-plus purchasing models. The models are upfront about the cost of transactions, enabling buyers to efficiently budget and know how much of their ad spend will go towards media.
MARKETING TECHNOLOGY
Technology Architecture
Evaluate current technology use and develop optimized recommendation to support immediate and future needs. Roll out operating model and upskill resource for smooth adoption.
Extract, normalize and interpret the current data analytic process. Implement company wide nomenclature to ensure insightful analysis.
IN-HOUSING
Strategic Performance
Design custom model that internalizes campaign activation. Outline talent and billing concerns and upskill existing resources.
Roll out an operating model to maximize performance and agility and enforce governance. Improve ROI and reduce reliance on 2nd/3rd party data due to 1st party data capture.
ABOUT
Tech Recipes is a programmatic disrupter consultancy combating the opaque media landscape.
Transparent recommendations
Holistic yield expertise
Hidden fee mitigation
No revenue share agreements
DIFFERENTIATORS
Consumer journey experts
THE FOUNDER
A strategic thinker with an analytical mind and a love for food and technology. Ability to transform the media and technical infrastructure of all organization through workflow automation and incremental yield. This knowledge is the foundation of Tech Recipes which drives our client satisfaction as we execute holistic growth strategies through innovative problem-solving.
Proven ability to innovate blue chip advertisers through the establishment of L'Oreal's in-house programmatic team driving a 2x return and machine learning implementation at WarnerMedia resulting in +30% incremental revenue.
CONTACT US
(917) 821-2399
Mark Power
(Podean - Founder & CEO)
"Tech Recipes has been a solid partner, deeming our data and technology capabilities as we build out our new retail and commerce media solutions for our clients.”
Christine Carrey
(Contobox - GM & SVP)
"Tech Recipes remains a trusted partner. Where others would pocket media value they are transparent. This transparency has allowed us to solidify a trusted partnership where incremental value can be reinvested in order to maximize ROI."
