White Papers & Industry News


A FLoC Of Seagull reunion tour (well kind of)

In 2022, Google will “Run So Far Away” from third party cookies that they will remove them from the Chrome browser entirely. This will render up to 70 per cent of marketing investment useless. This is a monumental shift in advertising as it will do away with all historic ad targeting technology.

Posted: Monday, February 15th, 2021


The six pillars of in-housing

Digital transformation isn’t “one size fits all.” It requires a custom mix of company culture, centralization and collaboration. One component includes programmatic in-housing which internalizes omni-channel planning and buying to drive greater ROI.

Posted: Tuesday, February 9th, 2021

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What is an IDFA? (and how it impacts brands)

Apple recently announced that, as part of the iOS 14 update, it will be giving users the choice to block the IDFA identifier at the app level. This means the iOS 14 update will require apps to ask people for permission to collect and share data.

Posted: Tuesday, January 26th, 2021


So you've decided to in-house

In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates accountable.

Posted: Wednesday, December 9th, 2020: 


Guide to in-housing: digital evolution

In-housing digital marketing has been the biggest trend in marketing since 2018. The increased control, transparency and agility has dramatically improved ROI for those striving for digital excellence.

Posted: Wednesday, November 18th, 2020


Too much to compute: Which DSP to choose

Ad Tech offers omni-channel media activation through a single, or a suite, of software. All of which offer their own special sauce but what’s right for one brand may not be right for another.

Posted: Wednesday, October 7th, 2020